You can change localization by going to country-specific versions of Google (e.g. Personalization has much less impact than localization, which takes things like your IP address into account when determining the best search results.Personalization tends to be a nice relevance improvement overall, but it doesn't trigger that much-when it launched, the impact was on the order of one search result above the fold for one in five search results. If someone prefers to search Google without personalization, add "&pws=0" (the "pws" stands for "personalized web search") to the end of the Google search url to turn it off, or use the incognito version of Chrome. Matt Cutts of Google finally responded to all of this via a HackerNews thread saying: Now, DuckDuckGo, a cool new up and coming search engine, is piggy backing off that presentation saying they offer no personalization, thus no filters and you get the raw internet when searching DuckDuckGo. A month or so ago, we reported on a presentation given by Eli Pariser on "filter bubbles." We asked is personalization a form of censorship and almost 75% of you said yes it is.
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